![]() From there, we’ll add the visual search tech into the Target app, letting you use visual search to discover everything from that perfect sweater in the right shade of purple to that hard-to-describe and even-harder-to-find action figure. (Planning for that new baby, outfitting a new home or creating the perfect dorm room look has never been easier). retailer to bring Pinterest Lens directly into our apps and experiences, creating an incredibly rich and much easier way for our guests to explore, discover and buy millions of products at Target.”įirst up? In the coming months, we’ll bring Pinterest Lens-along with insights from its massive catalog-into Target’s registry experience. “Now, Target’s excited to take our partnership to the next level. “We’ve partnered with Pinterest for years-it’s a natural fit, thanks to our shared passion for creating inspiration and a sense of discovery,” says Kristi Argyilan, senior vice president, media and guest engagement, Target. ![]() It’s poised to change the way you shop so we’re tapping Pinterest, our long-time partner to bring their new “ Pinterest Lens” tech to our Target guests. Visual search technology’s been around for a while, but it’s starting to hit the mainstream in a big way-by 2020, image and speech search (think asking Siri) could make up 50% of all searches. Yep, it’s true, all possible thanks to “visual search.” Instead of typing “modern crib” into a text search bar (and sifting through thousands of results), you simply snap a picture of your inspiration and in seconds, you’ll see a curated set of products that resemble or complement your pic. As we just announced via the Wall Street Journal, Target and Pinterest are teaming up on an exclusive partnership to make finding that perfect product as easy as snapping a pic. We’ll, we’ve got big news-you might want to sit down and grab your cell phone. There’s the thrill of the hunt, sure, but let’s face it: searching for exactly what you want can be exhausting. Or you’re on the hunt for that incredible sweater your co-worker wore yesterday. ![]() You’re picturing new curtains in just the right shade for your living room redo. You’ve got the sweetest crib in mind for your baby’s nursery.
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